LONDON - The World Travel & Tourism Council (WTTC) is putting its stamp to new global health and hygiene protocols.
We have learned from past crises that global standard protocols and consistency provides confidence for the traveller. Our new global safety stamp is designed to help the rebuild consumer confidence worldwide.
The specially designed stamp will allow travellers to recognise governments and businesses around the world which have adopted ‘Safe Travels’ protocols.
The landmark move has the backing of the United Nations World Tourism Organization (UNWTO).
Eligible businesses such as hotels, restaurants, airlines, cruise lines, tour operators, restaurants, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented.
Destinations will also help to award the stamp of approval to local suppliers.
The launch of global protocols to boost the Travel & Tourism sector have been embraced by more than 200 CEOs, including some of the world’s major tourism groups.
The Spanish city of Seville has backed the WTTC’s ‘Safe Travels’ stamp of approval. Photo Credit: Ian Jarrett
Trip.com and Expedia have also supported WTTC’s initiative to reassure travellers and bring back confidence to Travel & Tourism.
Gloria Guevara, WTTC president & CEO, said, “We have learned from past crises that global standard protocols and consistency provides confidence for the traveller. Our new global safety stamp is designed to help the rebuild consumer confidence worldwide.”
Among the first destinations to back the stamp are Saudi Arabia, Portugal and the Spanish cities of Barcelona and Seville.
Zurab Pololikashvili, UNWTO secretary-general, said WTTC’s global safety stamp and Safe Travels protocols would help to restore confidence among travellers. “This is key to build trust and we will only succeed if we work together.”