The partnership is backed by the region of Catalonia, Avis Car Rental, and Turkish Airlines.
France, Monaco and Spain have collaborated to launch the Mediterrenean Luxe tourism campaign.
The partnership is backed by the region of Catalonia, Avis Car Rental, and Turkish Airlines.
With new air transport routes recently added, and Asian travellers ready to explore new regions of Europe in a deeper and more independent way, the Mediterranean Luxe tourism campaign seeks to introduce options offered by the Mediterranean region to the Asian markets.
This new campaign presents a good opportunity for the travel trade to adapt to the ever-changing industry landscape, which has seen its model challenged by online-based competition, catering to a mostly price-sensitive clientele.
With the Mediterranean Luxe programme, trade partners will be able to design itineraries for individual travellers looking to visit Europe off the beaten path, with qualitative, sophisticated and bespoke experiences including flexible self-drive holidays.
Unique routs for adventurers, foodies, and wellness lovers, such as an all-inclusive 10-day self-drive journey through Ibiza, Barcelona, Marseille, Cannes, and Monaco, will be offered.
The Mediterrenean is one of the world’s most popular destination. Shaped by multicultural influences over the last 3,000 years, the region boasts of hundreds of UNESCO World Heritage Sites, internationally renowned gastronomy and culture, amazing natural sceneries, sunny and mild climate throughout the year.