Travel TrendsChinese travellers lead the regional pack with 77% positive about travel, way ahead of Japan and Australia.

Who's most upbeat about travel in 2021?

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December searches for travels show domestic destinations leading in Japan, Thailand, Australia, India and South Korea, according to Expedia Group Media Solutions. Pictured: Nanjing Road, Shanghai
December searches for travels show domestic destinations leading in Japan, Thailand, Australia, India and South Korea, according to Expedia Group Media Solutions. Pictured: Nanjing Road, Shanghai Photo Credit: Getty Images/zhuyufang

Chinese travellers are more optimistic about making trips in 2021 than other countries in the Asia Pacific region.

Research from Expedia Group Media Solutions shows more than three-quarters (77%) are positive about travel, the highest across the 11 markets in the study.

The positive sentiment is likely to be driven by recovery already being seen in China's domestic market.

For example, recent quarterly earnings from Trip.com Group indicated near pre-pandemic levels for most of its business units domestically.

Conversely, only about a third of Japanese travellers feel positive about travel while 54% of Australian travellers say they are optimistic.

The research also looks at where travellers were searching in December, with domestic destinations leading in Japan, Thailand, Australia, India and South Korea.

Singapore was inevitably the exception with international searches having the edge over domestic trips in the small city-state.

Respondents were also asked what would boost their confidence, with two-thirds in Australia and China saying they would feel more comfortable with a widely available vaccine. This dropped to 46% for Japanese travellers.

Flexible policies around refunds and cancellations also play a significant role in boosting confidence for 53% of respondents, while 51% say not having to worry about healthcare expenses while travelling would help.

Other factors currently influencing destination decisions for APAC travellers include 64% citing health requirements such as mask enforcement, as well as proper Covid-19 hygiene protocols.

Source: PhocusWire

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