Booking.com’s Travel Trends 2025 report has some disturbing news for couples. More than 20% of travellers from APAC are planning to leave their companions at home and embark on a solo trip in 2025.
The trend marks a quest for “freedom, self-discovery, and meeting new people along the way”, the OTA says.
And where will those solos travel? Nature-based escapes will be a big attraction.
Travellers from China, India and Australia are hearing the call of nature most clearly, whilst Thai and Singaporean travellers consider a relaxing holiday to be time spent with family.
**Highlights from**Booking.com’s Travel Trends 2025:
77% of APAC travellers feel optimistic about travel in 2025 with relaxation and rejuvenation as primary motivators.
Across the region, dining emerges as the top spending priority for travellers. Notably, Hong Kong, Taiwan, and Japanese travellers identify themselves as the most enthusiastic foodies.
The Asia Pacific region stands out for its enthusiasm and readiness to harness AI’s potential in travel. According to Booking.com’s recently launched Global AI Sentiment Report, 95% of APAC consumers express excitement about AI and when it comes to travel, 75% have used AI – exceeding the global average of 64%.
Asia Pacific families plan to expand their travel group and embrace intergenerational travel, creating opportunities for richer connections and shared experiences across generations.
47% of travellers highlighted the joy of bonding and creating lasting memories with loved ones, while 39% value reconnecting with family they don’t often meet.