HotelsHotel group keen to grow the brand with mix of heritage and design.

Regent hotel heading to Kuala Lumpur

InterContinental Hong Kong to revert to the Regent brand.
InterContinental Hong Kong to revert to the Regent brand.

The new property will be built in Kuala Lumpur, said Tom Rowntree, IHG's global vice president for luxury.

InterContinental Hotels Group has signed its first development deal for Regent Hotels & Resorts, the luxury brand it acquired earlier this year.

The new property will be built in Kuala Lumpur, said Tom Rowntree, IHG's global vice president for luxury.

During a media briefing at the International Luxury Travel Market in Cannes, Rowntree and Ginger Taggert, IHG’s vice president of marketing for luxury brands, said the company recently presented its vision of growing the brand to investors - combining Regent’s heritage with modern design and updated luxury standards for personal service and rich experiences.

Regent, founded in 1970, currently has six properties in Asia and Europe and four more, including Kuala Lumpur, in development. The long-term goal, Rowntree said, is to grow the brand to about 40 properties.

IHG recently announced that following an extensive refurbishment due to commence in early 2020, InterContinental Hong Kong will become a Regent Hotel in early 2021. The hotel originally opened its doors in 1980 as one of the most iconic hotels to ever carry the Regent brand.

Source:Travel Weekly USA

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