Istanbul and Seoul have the world’s most Instagrammable shopping destinations, a new study has found.
Cross-border shopping platform Ubuy Hong Kong analysed Instagram
hashtags for selected shopping destinations worldwide to find which are
the most Insta-worthy.
Hashtags for the shopping destinations were included if they were
considered to contain a sufficient proportion of posts related to the
shopping areas of each destination.
Istanbul’s Kapali Çarşı, the Grand Bazaar, is the most Instagrammable
shopping destination in the world, with 3,152,548 Instagram posts
featuring its hashtags.
Also known as the Grand Bazaar, Kapali Çarşı - originally built by
Ottoman Sultan Mehmed II in 1455 following his conquest of
Constantinople (now Istanbul) - is located within Istanbul’s city walls
and covers 61 covered streets with more than 4,000 shops.
Seoul’s Namdaemun Market filled second place, with 2,308,415
Instagram posts, while Starfield COEX Mall, also in Seoul, is in third
spot, with 2,182,063 posts.
Originally established in 1414, Namdaemun market in Seoul has around
5,200 stores and is the largest traditional market in Korea. Starfield
COEX Mall is the world’s largest underground mall, hosting shops,
restaurants, and entertainment, including the famous Byeolmadang
Library.
With 1,065,588 Instagram posts featuring its hashtags, Bangkok’s Siam
Paragon was named as the eighth most Instagrammable shopping
destination worldwide It hosts a wide range of shops and restaurants, as
well entertainment options, including the Sea Life Bangkok Ocean World
aquarium.
The world’s top ten most instagrammed shopping centres
1. Kapali Carsi (Grand Bazaar), Istanbul
2. Namdaemun Market, Seoul
3. Starfild COEX, Seoul
4. Covent Garden, London
5. Gwangjang Market, Seoul
6. Macy’s Herald Square, New York
7. Istinye Park, Istanbul
8. Siam Paragon, Bangkok
9. Oxford Street, London
10. Taipei 101, Taiwan