Esther Lew: Travel Weekly Asia

Esther Lew

Article by Esther Lew

APAC travellers have diverse motivations, preferences, and digital habits, with price sensitivity, sustainability concerns, and varied payment methods shaping their travel decisions.

APAC travellers’ diverse choices call for tailored strategiesTravel brands must personalise offerings, utilise promotions, offer local payment options, and embrace sustainability.

Price sensitivity drives APAC travel decisions, with strategic promotions influencing destination choices and fostering loyalty among budget-conscious travellers.

Is pricing really that important for APAC travellers?Price sensitivity and promotions drive Asian travellers' decisions.

Singaporeans prioritise relaxation (38%) and favour natural attractions (61%) and urban cities (53%), balancing rejuvenation with cultural enrichment in their travel choices.

Why understanding Asian travellers' behaviours matterSingaporeans seek relaxation, Indonesians love adventures, and Japanese prioritise cultural immersion and wellness.

The fireworks will start at 11 PM on 31 December, culminating in a spectacular finale at midnight to welcome the New Year.

Where to catch the 2025 New Year fireworks in SingaporeYear-end festivities are already in full swing in Singapore, with a host of exciting events and celebrations leading up to the...

Members of ASTINDO participated in a beach clean-up as part of their 25th anniversary celebrations, showcasing their dedication to sustainable tourism.

25 years of ASTINDO, from travel agents to eco-championsA week full of fun, sustainable tourism activities marked ASTINDO's 25-year anniversary, highlighting its commitment to...

The launch of UOB and Disney Cruise Line’s partnership on 18 November 2024.

Disney Cruise Line teams up with UOB offering special perksUOB cardholders get exclusive privileges for Disney Cruise Line’s inaugural sailings and a chance to win a Disney Adventure...

Crystal Cruises anticipates delivery of three new 690-passenger, 61,800 gross tonnage ships between 2028 and 2032.

Crystal Cruises speeds up growth momentumNew ships and enhanced experiences signal a bright future for luxury travel.

Alvin Tan, Minister of State for Trade & Industry and Culture, Community and Youth, announced the initiatives on 14 November 2024 at the GSTC Global Sustainable Tourism Conference.

The Garden City sprouts new initiatives for global sustainable tourismSingapore and GSTC have teamed up to unveil the industry-first GSTC Attraction Criteria and the MICE Venue Sustainability...

Koh Kood, also known as Koh Kut, is Thailand's fourth-largest island, located in the eastern Gulf of Thailand near the Cambodian border.

Beautiful hidden beaches in Asia without the crowdsDiscover five secret beaches in Southeast Asia where travellers can escape crowds and enjoy tranquil, picturesque settings.

Vietnam offers relatively stable hotel rates, making it an affordable destination. Cities like Hanoi and Ho Chi Minh City are experiencing increased occupancy without significant price hikes.

How rising hotel rates are changing travel in Southeast AsiaRising hotel costs in Southeast Asia are leading to shorter stays and a shift to budget options.

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