UOB has announced a three-year partnership with Disney Cruise Line, becoming the first bank in ASEAN to offer exclusive benefits to its cardholders for bookings on Disney Adventure.
From 10 December 2024, UOB cardholders in Singapore, Malaysia, Indonesia, Thailand, and Vietnam can enjoy special privileges when booking through UOB Travel Planners, Klook, Traveloka, and Trip.com.
The collaboration aligns with UOB’s efforts to enhance its offerings in travel and entertainment, aiming to meet the diverse lifestyle preferences of its customers.
Jacquelyn Tan, UOB’s head of group personal financial services, explained that the partnership with Disney Cruise Line reflects the bank’s strategy to deliver unique and memorable experiences for ASEAN consumers while supporting its goal of growing its customer base to 10 million in the next three years.
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The Disney Adventure is set to begin sailings in December 2025. Sarah Fox, vice president and regional general manager for Southeast Asia at Disney Cruise Line, shared, “We look forward to welcoming travellers in the region to experience beloved stories and characters from Disney, Pixar, and Marvel brought to life.”
As part of the collaboration, UOB cardholders booking Disney Adventure sailings through the bank’s travel partners will receive limited-edition Sailors Chip ‘n Dale plushies, subject to availability. Further campaigns will offer opportunities to win Disney-themed prizes and vacations.
UOB’s “Let the Magic Begin” campaign also provides additional perks. Cardholders with the UOB TMRW app can find the lucky draw submission option under the app’s Rewards+ tab, where they can enter a free draw to win a three-night cruise on Disney Adventure by submitting their details. To boost their chances, cardholders can log in every Wednesday to submit an additional entry.