Brand USA has announced a strategic partnership with America250 to commemorate the United States’ 250th anniversary in 2026, aiming to inspire international audiences to explore the country’s heritage and history.
As the official destination marketing organisation for the US, Brand USA will serve as an America250 Supporting Partner. This collaboration will support global outreach by amplifying anniversary programming and sharing stories that highlight the nation's people and places.
“Brand USA is proud to partner with America250 to showcase the significance of this historic celebration to the world,” said Fred Dixon, president and CEO of Brand USA. “Through this partnership, we’ll inspire travellers to connect with the places, people, and moments that define our nation – and invite them to be part of this historic milestone.”
America250’s Executive Director, Ari Abergel, added: “This collaboration reflects our shared commitment to honouring our past, celebrating our present, and inspiring a future grounded in the American Spirit.”
The announcement follows the launch of Brand USA’s new global tourism campaign, America the Beautiful, which highlights the US’s diverse landscapes and authentic travel experiences.
The semiquincentennial will be featured through curated itineraries and storytelling designed to connect travellers with meaningful destinations and narratives.