Singapore is stepping up its efforts to promote domestic tourism spending among locals.
The latest initiative? Giving Singaporeans aged 18 this year S$100 (US$74) in digital vouchers to spend on staycations, tickets to leisure attractions and local tours.
The vouchers complement the S$45 million SingapoRediscovers marketing campaign that was launched in July to encourage locals to holiday at home and support local businesses.
These vouchers, which will come in denominations of S$10, can be used between December until end-June next year at all licensed hotels, leisure attractions and local tours that have received approval from the Singapore Tourism Board (STB) to reopen or resume.
STB said specific details on the redemption mechanism will be announced in November.
The SingapoRediscovers voucher scheme follows the recent S$2 million marketing partnership that STB recently sealed with Klook to promote local tourism and lifestyle offerings under the SingapoRediscovers campaign.
Meanwhile, STB has also inked a three-year MoU with Visa to address the needs of Singapore’s tourism and lifestyle small and medium-sized enterprises (SMEs) impacted by Covid-19 and help them capture demand once global travel resume.
In view of the government's domestic tourism push, Travel Weekly Asia asks travel industry members in Singapore how they intend to spend the SingaporeRediscovers tourism vouchers.
Kayaking in Singapore
"What really excites me is potentially a kayaking expedition from Changi jetty or from Pulau Ubin itself to head towards one of the kelongs in the area to have lunch, followed by a biking trail/hike in Pulau Ubin to see the kampong life and get a brief respite from the hustle and bustle of the city life. I wonder if anyone is doing that tour?" - Chan Chee Kong, co-founder and COO, GlobalTix
Exploring rustic life
"For a wife and me activity, possibly a pottery class (cue scene from Ghost and we're better looking than Demi and Patrick:). For my family unit of five, it would either be a really good farm visit or a fun boat ride among mangrove swamps followed by some reef walk for my sons. Novel experiences is what I look for in discovering Singapore! At the heart of it all, it's about creating shared memories with our loved ones, no?" - Jason Loe, co-founder, Tribe
"Perfect to use during the December school holidays to bond with the kids over a cooking class or an educational tour to a local farm!" - Shin Hui Tan, executive director, Park Hotel Group
"I will probably use the vouchers for a hotel stay as it’s a good opportunity to recharge while avoiding the crowds. Since the vouchers will only be made available in December, it coincides with the school holidays and there is a good possibility that most local attractions will be crowded with families. I personally prefer somewhere quieter with a little more privacy and am willing to pay a premium for it, with the vouchers coming in handy to offset the cost. This initiative is certainly a good stimulus though only time will tell how many Singaporeans cap their outings at voucher limit versus Singaporeans who are willing to take more out of pocket." -Jameson Wong, Asia Pacific director and divisional director, hospitality, ForwardKeys