Long regarded as a familiar and mature destination for Singaporeans, Taiwan continues to rank high on their travel radar, sustaining strong visitor flows in recent years.

Singapore arrivals to Taiwan rebounded to 463,893 in 2023 – a level that has remained broadly stable over the past three years. Momentum has continued into 2026, with 54,648 visitors recorded from January to February, up 7.9% year-on-year.

“That is quite amazing, because post-Covid the average recovery rate was 55% but only Singapore surpassed the level by 100%,” said Dr Tung Chen-Yuan, representative of the Taipei Representative Office in Singapore.

Taiwan’s reputation for safety, shared cultural and linguistic familiarity, and close economic ties with Singapore remain key drawcards, added Dr Tung.

But beyond these fundamentals, it is Taiwan’s rich breadth of experiences that continues to attract travellers across generations – particularly families. An expanding mix of offerings, from cycling and rail journeys to farm stays and medical travel, is also giving the trade fresh angles on a destination many Singaporeans already know well.

That Taiwan offers endless ways for travellers to discover 24-7 year-round is precisely what the Taiwan Tourism Administration wants travellers and the trade to know through its ‘Taiwan 100 Ways’ campaign under the “Taiwan Waves of Wonder” brand identity.

“They have probably only touched the first 10 – there are still more than 90 experiences to explore,” said Paul Shih, Director of the Taiwan Tourism Administration Singapore Office, speaking to Travel Weekly Asia at the recent NATAS fair in Singapore.

At the fair, the Taiwan Tourism Administration hosted a workshop highlighting Taiwan’s “always-on” appeal – from late-night markets to 24-hour bookstores and convenience stores – while introducing trade partners to new and lesser-known attractions.

The aim is to help agents develop deeper, more differentiated itineraries for the growing repeat-visitor segment.

Dr. Tung Chen-Yuan and Paul Shih of Taiwan Tourism Administration Singapore Office. Photo Credit: Natalie Joy Lee

New ways to explore a familiar destination

As more travellers seek the flexibility to design their own itineraries rather than commit to fixed group tours, Taiwan Tourism Administration sees opportunities for travel agents to curate new destinations in Taiwan.

“Agents are now building around travel intent, matching customers with highly customised itineraries they may not have considered on their own,” Shih noted.

Among the destinations highlighted:

• Taiwan Glass Gallery, Changhua: Home to the world’s only Mazu Temple built entirely of glass, the Taiwan Hu-Sheng Temple is constructed from more than 70,000 glass panels, creating a luminous space by day and an illuminated LED display by night.

• Eryanping Trail, Chiayi: Famous for its “sea of clouds”, golden sunsets and sweeping tea plantations, this scenic viewpoint in the Alishan range offers panoramic vistas across the Jianan Plain.

The Taiwan Tourism Administration also introduced a live camera platform, allowing agents to access 4K, real-time views of Eryanping, Jingzaijiao Tile-paved Salt Fields in Tainan, and Gaomei Wetlands in Taichung to assess conditions.

• Jingwu Cellar, Kinmen Kaoliang Liquor, Kinmen: A former military tunnel transformed into a vast granite wine cellar, offering a distinctive experience that blends wartime heritage with Taiwan’s renowned kaoliang liquor culture.