‘Middle-earth travel’ engages consumers through a unique quiz designed to discover which character they would be. Consumers are then provided with a character inspired journey throughout New Zealand with an itinerary on Tourism New Zealand’s website newzealand.com.
Tourism New Zealand has come up with a unique way for tourists to explore the country - re-imagining New Zealand experiences through the eyes of Middle-earth’s most loved characters.
‘Middle-earth travel’ engages consumers through a unique quiz designed to discover which character they would be. Consumers are then provided with a character inspired journey throughout New Zealand with an itinerary on Tourism New Zealand’s website newzealand.com.
Movie director Peter Jackson says that since the release of The Lord of the Rings: The Fellowship of the Ring 15 years ago nothing has changed - New Zealand is and will always be the real Middle-earth.
“New Zealand has such a variety of landscapes from lush green forests, to soaring mountains. The grandeur of these landscapes saw tourists flock to our shores, and made a huge impact on the tourism industry.
“New Zealand is the perfect Middle-earth and a real place that visitors can experience for years and years to come,” Jackson said.
The Lord Of The Rings and The Hobbit Trilogies have had huge appeal and attract thousands of visitors annually, with international tourism contributing NZ$14.5 billion (US$10.bn) to the economy last year.
The International Visitor survey in June showed 16% of international tourists last year cited The Hobbit Trilogy as the initial reason they considered a trip to New Zealand.
To take the quiz and find your Middle-earth journey, visit www.newzealand.com/au/campaign/middle-earth-quiz