BANGKOK – Thailand is still ‘Amazing’, but it also wants to be known worldwide as a country that can be ‘Trusted’ through tough times.
In response to the Covid-19 pandemic and restrictions on overseas arrivals, the Tourism Authority of Thailand (TAT) is toying with the idea of tweaking its “Amazing Thailand” slogan to “Amazing Trusted Thailand”.
TAT wants foreign tourists to recognise Thailand as a ‘safe haven’.
TAT governor Yuthasak Supasorn said the rebrand is focusing on trust rather than mass tourism. He said the aim is to have foreign tourists returning to Thailand in October, but that target was also dependent on guidelines issued by the Ministry of Public Health.
“We estimate international markets will return in October, so all related agencies are working on a proper recovery plan that won’t risk a second wave of the pandemic after our proven record of effective virus control during the first wave,” Mr Supasorn told the Bangkok Post.
All borders to Thailand are closed and an incoming flights ban is in place until the end of June.