Thailand is embarking on its most ambitious tourism campaign yet with an aim to attract more than US$.92 billion in tourism earnings in 2025.

Thailand’s Minister of Tourism and Sports, Sorawong Thienthong, announcing 2025 as the Amazing Thailand Grand Tourism and Sports Year, said, “This campaign isn’t just a celebration; it’s an invitation for all to create unforgettable travel stories in Thailand.”

Touching the lives of communities

The minister said tourism in Thailand was an economic powerhouse that uplifted communities and touched the lives of millions across the country.

Further, he said Thailand’s tourism direction, anchored in the ‘Ignite Thailand’ vision, is tied to the well-being of its people. “This principle will guide every policy and initiative, ensuring that tourism positively impacts visitors, local communities, and the environment.”

To support the vision, the government is easing visa processes and fostering a seamless ASEAN travel network through the ‘Six Countries, One Destination’ policy.

Promoting Unique Destinations

The government will also actively promote hidden gem destinations like Nan, Phrae and Sakon Nakhon to diversify travel experiences across the country.

Additionally, attractions such as amusement parks, shopping centres and entertainment venues are being expanded to cater to a broader range of travellers.

Thailand’s soft power is another essential asset, with efforts focused on preserving and promoting Thai traditions, arts, and crafts.

The government is promoting the ‘Five-Must Do’ experiences – Must Taste, Must Try, Must Buy, Must Seek, and Must See, encompassing Thai cuisine, fashion, vibrant festivals, and scenery.

A Hub for Global Events

Thailand’s vision to become a hub for international events is reflected in a robust calendar of festivities, including the Amazing Thailand Countdown 2025, MotoGP events in February and March, and the Songkran Festival in April.