Move over Nice, St Tropez and Monte Carlo…the United Nations World Tourism Organisation has given its blessing to the potential of a Gulf of Thailand Riviera.
Tourism and Sports Minister Weerasak Kowsurat said he and UNWTO secretary general Zurab Pololikashvili have toured the coastal provinces that together would form the Riviera.
The idea would be to develop a 220-kilometre stretch of the Gulf coast with international-standard tourist attractions, linked by a new railway.
Hua Hin Airport has opened to international flights as part of the project.
Weerasak said the UNWTO would help by holding a tourism investment forum in one of the Gulf provinces this year, during which member-nations could view the area.