In a media event, the Taiwan Tourism Bureau unveiled its 2019 campaign to promote Taiwan’s “small indigenous towns”. The campaign will highlight some 30 small towns and cities such as Miao Li Nanzhuang, Kaoshiung Meaning, which has rich Hakka culture, and Hualien Fenglin, which counts the Shinguang Chaofong Recreation Farm among the standouts.
Taiwan is keen to put more focus beyond its most-visited cities such as Taipei, Taichung and Yilan to small local towns and cities as part of its tourism strategy for 2019.
At a media event, the Taiwan Tourism Bureau unveiled its 2019 campaign to promote Taiwan’s “small indigenous towns”. The campaign will highlight some 30 small towns and cities such as Miao Li Nanzhuang, Kaoshiung Meaning, which has rich Hakka culture, and Hualien Fenglin, which counts the Shinguang Chaofong Recreation Farm among the standouts.
Another key tourism draw that the country hopes to grow is its mountain ranges, which includes some 268 mountain peaks over 3,000 metres high.
Dr Trust Lin, director of Taiwan Tourism Bureau in Singapore, said a recent bureau survey found that about 75% of the country’s tourists are travelling as FITs.
And a key component to grow the segment was its recent visa waiver programme, which paved the way for more arrivals from Asia Pacific, including the Philippines, Vietnam, Australia and India.
Taiwan Tourism Bureau celebrated its milestone 40th anniversary in Singapore with events and activities, including a concert by Taiwanese singer Eric Chou, and events that showcased its local weaving crafts and aboriginal music.
The country continues to be a popular destination among Singaporeans. Last year, Singapore contributed up to 420,000 visitors to Taiwan.
Earlier this month, the bureau also rolled out an online giveaway contest, which saw grand prize winner Kok Kiong Tung walking away with a pair of return air tickets to Taiwan on China Airlines.
Kok’s winning entry featured an itinerary to more under-the-radar sights including Dapeng Bay, the largest lagoon on the southeast coastline, events such as the annual Taiwan Lantern festival in Pintung, with local experiences such as homestays.