The death toll on the island has risen to 347, according to Government-run Antara news agency, although Indonesia’s official disaster agency has yet to confirm this number.
Tourism operators in Lombok are urging travellers not to be scared off by Sunday's deadly earthquake, but with much of the north of the island in ruins, recovery will take months, say disaster agency officials.
The death toll on the island has risen to 347, according to Government-run Antara news agency, although Indonesia’s official disaster agency has yet to confirm this number.
What is clear is that tens of thousands of residents have lost their homes and essential services and infrastructure such as roads and telecommunications have been destroyed.
The Australian manager of one of the hotels affected, Evan Burns, says the small island's tourism industry is a lifeline for many locals and hotels hit by the magnitude-7 quake.
"They rely so much on the hotels and tourism operating," Burns told AAP.
"The impact is so much greater than the loss of house and things that they're going through at the moment, to lose an income as well because we've got no tourists is very bad for the island."
Burns has been sleeping alongside staff in the garden of the hotel he manages in Senggigi after the home he rents with his wife and young son was destroyed.
He is urging tourists to return once hotels and businesses are back in full swing.
"The best thing people can do to give back is spending money in the economy and coming back, it essentially keeps people in jobs," he said.
Howard Singleton, who owns a beachside restaurant in Senggigi, said, "It went from high season just a few days ago to absolutely nothing now.”
Cancellations of tour bookings for Lombok, Indonesia's second-biggest tourism destination after Bali, have surged, the Association of Indonesian Tours and Travel Agencies told Reuters.
"I don't foresee any long-term tourism impact for Indonesia," said Matt Gebbie, Asia-Pacific director at tourism consultancy Horwarth HTL.
"But the short-term impacts are heartbreaking for local communities. Tourism dollars will go a long way in helping the communities rebuild."