Through partnerships with tour operators and hotels, international tourists will know more of what can be experienced in Krabi while Thai tourists will know they are welcomed all-year round,– Apichai Aranyig, director of the TAT Krabi Office
BANGKOK - The Tourism Authority of Thailand (TAT) Krabi Office is launching its 'Krabi Premium' marketing concept to counter misconceptions that hotels and tourism operators in Krabi only want Thai tourists during the low season.
Apichai Aranyig, director of the TAT Krabi Office, said, “The concept is also meant to encourage hotels, tourism operators and Krabi locals to be good hosts and treat tourists like family members coming for a visit.”
The initiative also aims to promote responsible tourism while encouraging the exchange of ideas between the locals, tourists and tourism operators on how to promote the concept both locally and to domestic and international tourists.
“Through partnerships with tour operators and hotels, international tourists will know more of what can be experienced in Krabi while Thai tourists will know they are welcomed all-year round,” Mr Apichai said.
According to TAT Krabi, the concept is not about selling high-end or expensive products.
“Krabi is a cultural melting pot where people of different ethnic origins and beliefs co-exist in harmony. Tourists – domestic and international – can learn more about Krabi's history while experiencing the provincial way of life at the five local communities who are ready to welcome visitors with open arms,” Mr Apichai added.