Qatar’s strong heritage will be a focus of the campaign that is being directed by the Qatar National Tourism Council (QNTC), which has replaced the Qatar Tourism Authority.
Qatar has launched its first global destination campaign under the tagline Qatar. Qurated For You.
Qatar’s strong heritage will be a focus of the campaign that is being directed by the Qatar National Tourism Council (QNTC), which has replaced the Qatar Tourism Authority.
QNTC says it will implement key initiatives across the public and private sectors “to develop a solid tourism infrastructure and deliver exceptional visitor experiences”.
Rashed Al Qurese, chief marketing and promotion officer at QNTC said, "Qurated is more than an advertising campaign. We’ve closely examined what Qatar offers as a destination to bring into sharp focus the essence of the Qatar experience, and how it can be tailored to each of our visitor segments.
"We look forward to bringing the spirit of Qurated to life, on people’s television screens, in airports around the world, and eventually here in Qatar where the world is welcomed to experience our authentic heritage and forward-looking vision."
Qatar’s revised visitor visa policies have earned it the ranking as the most open country in the Middle East - and the eighth most open in the world - according to UNWTO’s recently updated visa openness rankings.
In the coming years, Qatar is set to host a number of large-scale global events – including the 2022 FIFA World Cup - which will create a high demand on tourism services and products.
Qatar says these will offer a number of investment opportunities both within the tourism sector as well as across various supporting and ancillary industries.
The opportunities range from eco-lodges to boutique hotels and luxury resorts to all-inclusive visitor centres and include a variety of functions such as development and operation as well as management, operation and conservation.