LONDON - UK celebrity chef Jamie Oliver is reported to be building a mid-range restaurant chain, launching with two properties in South-east Asia.
Jamie’s Italian outlets on Kuta beach in Bali and in the Siam Discovery shopping mall in Bangkok are to be converted to a new format called Jamie Oliver Kitchen.
The latest concept to be launched by the chef will focus on all-day dining with dishes reflecting local cuisine.
An additional 19 openings are planned up until the end of 2020. The move by Oliver comes after all but three of Jamie Oliver’s 25 UK restaurants closed in May.
Announcing the new move, Oliver said, “Over the past 20 years, I have travelled around the world to discover exciting flavour combinations, picking up incredible influences along the way.
“The new restaurants will bring those inspirations to life and serve some of my absolute all-time favourites.”