The partnership comes amid rising tourism arrivals to Japan from countries in the region, with destinations like Singapore posting a 2.3-fold increase in visitors over the past five years.
Japan National Tourism Organisation (JNTO) has embarked on a joint tourism promotion with Singapore Airlines (SIA) to attract travellers to Japan from key markets in Asia Pacific.
Under the Memorandum of Cooperation, JNTO and SIA will roll out activities targeting travellers from Singapore, Australia, India, Indonesia and Malaysia, the companies said in a release.
The partnership comes amid rising tourism arrivals to Japan from countries in the region, with destinations like Singapore posting a 2.3-fold increase in visitors over the past five years.
In 2018, traveller numbers from Singapore increased by 8.2% to 437,280, while India generated a 14.7% leap in visitors, Australia by 11.6%, Malaysia by 6.5% and Indonesia by 12.7%.
The SIA Group operates a combined 117 weekly services between Singapore and Japan.
The airline currently operates 77 weekly flights to four cities in Japan: Tokyo, Nagoya, Osaka and Fukuoka. SIA’s regional arm SilkAir offers three weekly services to Hiroshima, while its low-cost subsidiary Scoot operates 37 weekly services to Sapporo, Tokyo Narita, and Osaka.
The partnership aims to contribute to Japan’s goal of welcoming 40 million tourists in 2020.