“The weak links have to be addressed and resolved immediately,” Yahya said.
Indonesia’s Minister for Tourism Arief Yahya has called for an “Indonesia Incor-porated” approach to meet the challenge of harmonising the country’s tourism industry.
“The weak links have to be addressed and resolved immediately,” Yahya said.
“Our biggest challenge is to build a harmonious synergy between all entities by linking five stakeholders: businesses, public administration, local residents, the knowledge sector and capital — the so-called Penta-helix model.”
Yahya was speaking ahead of the Bali and Beyond Travel Fair at the Bali Nusa Dua Convention Centre that attracted 320 buyers from 41 countries and 241 sellers.
Along with a focus on destinations beyond Bali — they included Borobudur Temple in Yogyakarta, Lake Toba in North Sumatra, Mandalika in Lombok and Komodo Island — the travel fair put the spotlight on homestay village accom-modation for those who “want to feel life in the middle of rural Bali”.