Houghton & Gough's products.
This comes as part of a new experiential programme developed by Millennium Hotels and Resorts, and supported by Singapore Tourism Board (STB) through its pilot Marketing Innovation Programme, which aims to fund initiatives that “push the boundaries of innovative marketing and tell a great Singapore story.”
M Social Singapore will soon launch a new meeting ground for local creatives and artists to gather and share their crafts with visitors from March 2018.
This comes as part of a new experiential programme developed by Millennium Hotels and Resorts, and supported by Singapore Tourism Board (STB) through its pilot Marketing Innovation Programme, which aims to fund initiatives that “push the boundaries of innovative marketing and tell a great Singapore story.”
From fashion and photography, to fashion and crafts, the hotel’s social calendar will showcase a curated line-up of local craftsmen and creative including indie candle-makers Houghton & Gough Lifestyles, potters Delphine Sng, Eddie Yee and Mark Lee, and illustrator Marina A.
Each of them will be featured in two-week installments that include exhibitions, talks and workshops. Visitors can interact with the works of these individuals, meet them in person and learn about their inspirations and processes first-hand; thereby enriching their Singapore experience.
Said Lee Richards, Vice President of Operations, South East Asia, Millennium Hotels and Resorts, “We believe in making real-life connections in an increasingly digitised world, and M Social Communities is our way of working with local creatives to bring authentic, homegrown experiences directly to our guests.”
Commenting on STB’s support for the initiative, Jacqueline Ng, director, marketing partnerships and planning, STB said, “Theirs is a promising idea that will enable guests to share in the passion and pride that fuels artists and their work, and profiles Singapore as a destination where visitors can deepen and share their passions.”
Stay updated on the latest exhibitions and events at www.msocial.com.sg.