The Philippines Tourism Promotions Board (TPB) hopes to jumpstart arrivals to Corregidor Island with an updated branding campaign.
“This is expected to increase awareness of the destination among international and domestic travellers, and draw more arrivals to Corregidor Island in the coming months,” the TPB said.
The agency recently signed an agreement with the Corregidor Foundation, Inc. (CFI) to update the branding campaign for the historic island.
Corregidor is a 900-hectare island located at the entrance to Manila Bay. Known as “the Rock,” the island has served as a fort and garrison over the centuries.
Fortifications and artillery batteries are among the attractions on the island, along with war memorials and a tunnel where an audio-visual presentation recounts the last stand of US and Filipino forces at the start of World War II.
Corregidor Island was among the destinations the TPB showcased to foreign travel and tour buyers in last year’s edition of the Philippine Travel Exchange.
Last year, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) said it wants to develop the island into a flagship Tourism Enterprise Zone (TEZ) due to its historical value and potential for tourism.
Among the key items of the MOA were the formulation of a comprehensive master plan for the redevelopment of Corregidor and the proposed rehabilitation of the Corregidor South Dock Pier.
TIEZA wants to develop the island’s potential as an international and local tourist destination, as well as preserve the island’s war relics.
Flagship TEZS are properties that have been identified and masterplanned by TIEZA. The agency provides the necessary infrastructure to jumpstart a destination.