The city has set sights on welcoming a total of 7.47 million visitors by the end of 2018, and has lined up several cultural events.
In the Vietnamese city of Danang, regular street parades with ‘live music and dancing’ and ‘bai choi’ performances (a musical theatre form developed from folk music) are among the new cultural and festive programmes planned along the Han River to ring in more domestic and foreign visitors this year.
The city has set sights on welcoming a total of 7.47 million visitors by the end of 2018, and has lined up several cultural events.
These include art installations to be held over weekends and public holidays along the Tran Hung Dao street and at the western end of the Rong (Dragon) Bridge as well as the first World Performing Arts Festival on July 1.
The city’s annual Da Nang International Fireworks Festival will return from April 29 to June 30. The city will also be organising cultural performances in celebration of the 43rd Liberation Day on March 29.
This follows the announcement last week of a 14.4 billion VND (US$632,442) approved by the Da Nang People’s Committee from the city’s budget to promote the tourism sector this year, reported Da Nang Today.
Tourism promotion efforts will be focused on enhancing the quality of tourism services, developing tourism products as eco- and rural tourism, and sightseeing boat tours.
Also on the agenda is the tightening of the State’s management of accommodation establishments, travel activities and tourism sites.
The city will be establishing two representative offices, one in China and South Korea respectively, and will be looking into accelerating bilateral tourism cooperation programmes with other domestic and foreign localities in the next few months.
The city will also be expanding efforts to development human resources for the tourism sector and help members from tourism service providers enhance their professional skills.