The low-cost carrier sponsored the drama that was partly filmed in Malaysia, while the NTO secured hotel accommodation for the full cast and crew, and assisted in obtaining filming clearance for locations featured in the drama.
Leveraging on the popularity of Korean TV dramas in the (Asian) region, AirAsia and Tourism Malaysia recently teamed up to bring the production of ‘On the Way to the Airport’ to Malaysia.
The low-cost carrier sponsored the drama that was partly filmed in Malaysia, while the NTO secured hotel accommodation for the full cast and crew, and assisted in obtaining filming clearance for locations featured in the drama.
Filming was carried out in various locations, including Kuala Lumpur City Centre Park, Titiwangsa Park, Istana Budaya, Wawasan Bridge in Putrajaya and Kuala Lumpur International Airport in Sepang.
Tourism Malaysia said the cooperation illustrated the NTO’s recognition of the “growing phenomenon of tourists visiting destinations featured in popular films and television dramas”.
The drama by Korean Broadcasting System (KBS) stars Lee Sang-Yoon and Kim Ha-Neul and explores the relationships of thirtysomethings working in the aviation industry, with the main characters depicted as an AirAsia pilot and cabin crew.
"We're always looking for new ways to promote Malaysia as the destination of choice for travellers. What's good for tourism is good for AirAsia as well, and this Korean drama is the perfect vehicle to show the world what this country has to offer,” said Spencer Lee, AirAsia Malaysia commercial head.