SINGAPORE – Sojern’s latest look at travel trends in the era of Covid-19 has unearthed some promising signs for Singapore.
Flight searches indicate that September has become a positive turning point for solo travellers and families who are planning long trips
“Given the travel restrictions, people who are still searching for travel to Singapore are shifting their plans to the end of the year.
“But if we slice the information some more, we can see that certain types of travellers are far more eager to plan their escapes,” said Sojern, which offers data-driven digital travel marketing solutions.
Sojern says flight searches indicate that September has become a positive turning point for solo travellers and families who are planning long trips.
“Digging into it a little more, we saw that the majority of this lift comes from travellers who are travelling longer distances, specifically from Europe, United States, and Australia.”
Sojern noted that every part of the world is recovering from the virus at its own pace, “so we know that travel recovery this year will be fragmented across regional boundaries”.
“Thus, it will be critical for the industry to focus on growing the domestic and intra-regional travel markets early on.”
Sojern looked at travellers within 4800 km of Singapore and saw improved sentiment in the later part of the year (particularly the December holiday period) across all traveller types.
Most of this early planning is attributed to travellers from Hong Kong, Indonesia, Philippines, and South Korea.
“For the first time in a long time, we are seeing significantly improved sentiment for travel within the next six months,” Sojern added.