Trafalgar is stepping up support for the trade with a new programme that gives travel advisors free personalised websites and ready-made marketing content.
Developed in partnership with Approach Guides, the platform is said to enable travel advisors to market its tours more effectively through free personalised websites and co-branded content. The tools allow agents to quickly create branded digital marketing campaigns that direct prospective clients back to them.
Agents can add their branding and contact details to destination stories, itineraries and website pages, then share them through email, social media and direct client communications. This gives them ready-to-use marketing material without having to develop content from scratch.
“This new era for Trafalgar is about creating more opportunity for agents, for agents and for our business,” said Melissa DaSilva, deputy CEO and chief sales officer of TTC Tour Brands.
“As we expand what Trafalgar represents, we want to give agents the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant. Approach Guides helps us extend the power of the Trafalgar brand directly into the agents-client relationship.”