Global luxury travel firm Abercrombie & Kent is putting a keen focus on a partnership with optics manufacturer Leica Camera.
This collaboration aims to elevate the wildlife viewing experience for guests staying at A&K's Sanctuary portfolio of camps, lodges and riverboats.
Each guest and guide will be equipped with a pair of Leica binoculars, allowing for close-up encounters with some of the world’s most iconic animals and birdlife across Africa and South America.
To amplify the partnership, Abercrombie & Kent and Leica will collaborate on a dedicated photoshoot in Botswana and through editorial features on A&K's website and social media channels.
The campaign will also be activated within Leica and A&K’s presence in Harrods London store, featuring printed merchandise and video content.