IHG (InterContinental Hotels Group) has unveiled Regent Hotels & Resorts’ new logo and monogram -- a design intended to “epitomise modern luxury with a nod to traditional cues,” it said.
The logo is part of the Regent rebranding journey, which started last year. IHG gathered learnings from outside of hospitality, engaging luxury tastemakers and experts from diverse fields to take the brand into the future of luxury. In the same vein, the hotelier engaged a panel of creatives and experts from fashion and luxury, including Tanya Golesic of Jimmy Choo and New York-based designer Bibhu Mohapatra.
Designed by renowned creative director and typographer, Andreas Neophytou, who has done work for many the world’s leading luxury brands, the new logo is defined by an elegant simplicity. Built on the legacy of the original logo, the leg of the R is extended in a lateral curve from the stem downwards to the baseline, eventually joining it to the “e” resulting in a referential brush-like character the subtly alludes to the primary one.
Regent Hotels & Resort is present in five countries with six open hotels, including the award-winning Regent Beijing, Regent Berlin and Regent Porto Montenegro and four properties due to open in the next three to five years in Hong Kong, Jakarta, Kuala Lumpur and Phu Quoc.