The former The StandardX, Bangkok Phra Arthit has been rebranded as QURO Bangkok Riverside, becoming Thailand’s first Unscripted by Hyatt hotel.
The 62-room property brings Hyatt’s collection of upscale independent hotels to Bangkok’s historic Bang Lamphu neighbourhood. The change is a rebranding of an existing hotel rather than an addition to the city’s room supply.
One of the hotel’s main draw is its Old Town riverside location. It sits beside Phra Arthit Pier, providing boat access to riverside sights, while Khao San Road, the National Museum and the Grand Palace are nearby.
The property participates in World of Hyatt, allowing members to earn and redeem points on eligible stays, subject to programme terms.
QURO retains an art-led positioning, with a lobby gallery and retail space alongside BEANS Coffee Roaster. Its predecessor also featured rotating exhibitions, a retail concept and a rooftop pool, making art a continuing thread rather than an entirely new direction.
All 62 rooms have private balconies, with selected categories offering river views. Facilities include a rooftop pool, QURO Point of View rooftop bar and Silpa Riverside Restaurant, serving Thai food.
General manager Sunshine Jeamjirarut said the QURO name derives from “curate”, with the hotel bringing together art, local experiences and an unhurried approach to service.
The conversion gives Unscripted by Hyatt its first Thai address. The brand allows hotels to retain their individual identities while accessing Hyatt’s distribution and loyalty platform.
Related: What the new Unscripted by Hyatt is all about: Travel Weekly Asia