A new restaurant that transports diners across the globe in one bite, a scenic view shared amongst strangers, an unexpected cultural experience — these are the Grandest of Feelings inspired by travel, which Fairmont Hotels & Resorts' latest global campaign hopes to evoke in guests.
“Travel is truly one of the most unique unifiers and equalisers. The how, why, and where we travel is unimportant: the transcendent act of travelling — no matter how far — opens up the mind to diversity and inclusion that boldly drives society forward,” said Mansi Vagt, VP, Fairmont Hotels & Resorts.
Titled 'Experience The Grandest of Feelings', it's all about "the overriding sensation [of] being in a place that has meaning and feeling," added Vagt.
He is referring to building hotels with modern sensibilities and thoughtful hospitality for a new generation of travellers, while still connecting to places of historic beauty and preserving the abundant natural landscapes wherever Fairmont resides.
The campaign showcases five iconic locations: Montreux, Switzerland (Fairmont Le Montreux Palace); New York City (The Plaza, A Fairmont Managed Hotel); Alberta, Canada (Fairmont Banff Springs); British Columbia, Canada (Fairmont Hotel Vancouver); and the landscapes of South Africa.
The campaign is also an extension of Fairmont's stance towards sustainability, as part of parent group Accor’s Planet 21 programme.
Jean-Guilhem Lamberti, Chief Creative Officer, Accor, added: “Brands are never as strong as when they are true to their original vision. The grandest of feelings call for the grandest of expressions: the mighty architecture of the hotels meets the most pristine awe- inspiring nature in an effortlessly artistic parallel. Nature invades the spaces of the hotels and vice-versa in a symbiotic and visually arresting style. It all seems very relevant in today’s environment as everyone is longing to set free on majestic journeys and rediscover the beauty and grandeur of our world.”