Hoshino Resorts says OMO will cater to travellers seeking “urban based medium-range hotels that deliver a highly personalised and tourism-oriented experience”.
Hoshino Resorts is launching a new hotel brand, OMO, with its first hotel scheduled to open in spring 2018.
Hoshino Resorts says OMO will cater to travellers seeking “urban based medium-range hotels that deliver a highly personalised and tourism-oriented experience”.
This is the company’s fourth hotel brand, following Hoshinoya, Risonare and Kai.
Hotels will be built in city centres rather than in traditional resort areas. The first two OMO hotels will be launched in Asahikawa, Hokkaido and Otsuka, Tokyo.
“Get down with the local rhythm” will be OMO’s tagline, reflecting its urban hotel concept “that actively caters to travellers seeking value but most importantly local experiences”.
In spring of 2018, one of the first wave of OMOs, the OMO5, will open in Otsuka, Tokyo. The hotel is located a minute’s walk from JR Otsuka Station which has a direct access from major train stations such as Shinjuku and Shibuya by the JR Yamanote Line.
A key feature of OMO5 will be the hotel’s public lounge where guests can interact with other guests and staff, as well as find a variety of information regarding the surrounding area.
The numbers included in the hotel names signify the range of services offered, such as restaurants and other facilities and amenities specific to OMO brand, with zero denoting a completely no-frills experience and 9 signifying the complete OMO experience.