Accor intensifies its presence in one of the most important global hospitality markets with the Guiyang Art Centre Hotel, Emblems Collection.
This debut property sets the bar for the group’s new collection of independent hotels, created to attract the free-spirited and independent-minded luxury travellers of the future.
Named to reflect the unique hotels that are ‘emblematic’ of their designers, demographics or destinations, the Emblems Collection targets the smart, stylish and savvy travellers of the social media era. Signature elements such as luxurious surroundings, Instagram-worthy pools, and vibrant public spaces are designed to enhance social travel stories.
Guiyang Art Centre Hotel, Emblems Collection marks Accor’s partnership with HLC Group, a business leader in Guizhou province, in its landmark project. According to Gary Rosen, CEO, Greater China, Accor, the property has long captured the attention of residents and visitors to Guiyang.
Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark with Accor standards of hospitality. It features 64 suites, two ballrooms, spa and fitness facilities and a range of bars, lounges and restaurants.
“A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish,” said Sébastien Bazin, Chairman & CEO, Accor.
“The hotels we will feature in Emblems Collection are those sought out by travellers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner,” added Bazin.
Hotels and resorts joining the Emblems Collection will fall into three categories:
• Emblems Collection Heritage: Hotel buildings that are landmarks of a destination and which contribute to the character of a city, place or nation.
• Emblems Collection Retreat: Resort properties located in natural surrounds such as beaches, countrysides and mountains offering holistic spa and wellness experiences.
• Emblems Collection Signature: Design-led hotels that embody an aesthetic universe and pay homage to the style and signature of the designers or original residents who contributed to the hotel’s unique legacy.
Accor intends to grow the collection to 60 properties by 2030, and is actively seeking new properties to be part of Emblems Collection. Destinations being considered next are Paris and Prague for Emblems Collection Heritage or Emblems Collection Signature.
Other target cities include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montréal, New York, Havana, Cartagena, Santiago, Buenos Aires, Montevideo, and Santiago, among others.