Ground TransportationGlobal car rental company claims direct management of two rental brands for Australia, New Zealand and Fiji operations.

Now you can rent Thrifty or Dollar rides at Hertz

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Hertz and NRMA reached an agreement earlier this year to transition the Dollar and Thrifty car rental brands back to direct management by Hertz.
Hertz and NRMA reached an agreement earlier this year to transition the Dollar and Thrifty car rental brands back to direct management by Hertz. Photo Credit: Thrifty Car Rental

Hertz has officially taken over direct management of the Thrifty and Dollar Car rental brands on 1 December, operating from existing Hertz locations in Australia, New Zealand and Fiji.

The announcement comes after the expiry of a master franchise agreement with NRMA (National Roads and Motorists' Association) to operate the two rental brands.

Hertz and NRMA reached an agreement earlier this year to transition the Dollar and Thrifty car rental brands back to direct management by Hertz.

The transition involves the brand names only and does not include any of the NRMA’s premises, fleet assets or client contracts.

Eoin MacNeill, Vice President, Hertz Asia Pacific, said "The change is pro-competitive as Hertz will have more brands to compete vigorously with other car rental operators which is good for consumers.

“We look forward to continuing to provide customers with the quality vehicle rentals and service they have come to expect from Thrifty and Dollar."

Hertz has also maintained that both Thrifty and Dollar will continue to maintain its loyalty programmes and other benefits.

MacNeill added that "Hertz will look to deliver economies of scale and more customer benefits as the car rental industry recovers and grows in the post-pandemic business environment.



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