In a bid to forecast and analyse the rapidly evolving landscape of
travel and technology, SITA has revealed pivotal insights in their "Meet
the Megatrends" report. The report delves into 12 game-changing trends
that will revolutionise the travel domain by 2033.
Technology's changing role
Generative AI, a standout in 2023, grabbed airlines' attention, surpassing previous tech interests like metaverse.
Airlines and airports are keen on urban air mobility, expected to
launch flights in 2024, with investments predicted to skyrocket to US$28
billion by 2030.
Digital changes
Digital travel saw major shifts, especially with the rise of digital
identities. SITA forecasts 82% of airlines adopting biometric-enabled
digital IDs for boarding by 2026, and a further 67% confirmed using
touchless and 50% single token.
Generative AI in focus
AI's growth is evident, with 86% of airlines working on AI, machine
learning, and computer vision. Around 39% have implemented AI, and 47%
plan to by 2026.
Urban air mobility's growth
Urban air mobility is booming due to demand for short routes, better
electric systems, and environmental concerns. Paris might see electric
air taxis during the 2024 Olympics.