SIA has integrated Amadeus Altéa NDC and Amadeus Anytime Merchandising (AAM), which enables it to reach customers with personalised travel offers at any time, across devices and through any channel.
Singapore Airlines (SIA) has partnered Amadeus to upgrade its retailing capabilities since June with an NDC-standard programme.
SIA has integrated Amadeus Altéa NDC and Amadeus Anytime Merchandising (AAM), which enables it to reach customers with personalised travel offers at any time, across devices and through any channel.
SIA has been part of Amadeus’ NDC-X programme since coming on board with Altéa NDC in 2017.
“One of the many components powering our personalisation capability, AAM allows the application of business rules and artificial intelligence to customise airfares and optional extras based on persona and context,” said Singapore Airlines Senior Vice President Sales and Marketing, Campbell Wilson.
“Together with the Amadeus NDC-X programme, in which Singapore Airlines has been an active partner, AAM is a key pillar in our strategy to make our offers more relevant, and our value more apparent, across all our customer touchpoints.”
The Amadeus Altéa NDC enables airlines to offer end-to-end NDC shopping, booking and servicing flows. Airlines can distribute and service their offices to third parties consistently across direct and indirect channels.
“Amadeus’ NDC-X program is bringing omnichannel, scalable and efficient solutions to the industry. We are thrilled that Singapore Airlines has now completed its integration of Amadeus Altéa NDC and Amadeus Anytime Merchandising,” said Cyril Tetaz, EVP Airlines APAC Amadeus.