Produced by Taiwan’s Tourism Bureau, the film stars Malaysian actress and TV host Mira Filzah, and charts her trip alongside social media personalities Aisha Liyana, Sharifah Rose and Yasmin Redzuan, Taiwan Today reported.
A new promotional film showcasing Taiwan as a Muslim-friendly travel destination will be launched in Brunei and Malaysia in August as part of the government’s effort to strengthen tourism with the new Southbound Policy countries.
Produced by Taiwan’s Tourism Bureau, the film stars Malaysian actress and TV host Mira Filzah, and charts her trip alongside social media personalities Aisha Liyana, Sharifah Rose and Yasmin Redzuan, Taiwan Today reported.
The film highlights Muslim-friendly facilities such as prayer rooms and halal dining establishments as well as popular tourist sites including Shilin Night Market, the Taipei 101 skyscraper, Ximending shopping area and Yangmingshan National Park.
Also on the itinerary were Leofoo Village Theme Park in northern Taiwan’s Hsinchu County and Qingjing Farm in central Taiwan’s Nantou County.
The film will hit cinema screens, digital billboards and online streaming sites and commercials in Brunei and Malaysia.
Taiwan has been making strides to become a more Muslim-friendly destination. It was ranked the fifth most Muslim-friendly destination among non-Muslim countries in the latest Global Muslim Travel Index released in April, its highest ranking so far.
The Tourism Bureau is also focusing on tourism promotion among the South East Asian countries. It will be partnering with Filzah in promotional activities at MATTA Fair, one of the largest travel trade shows in Malaysia, from September 7 to 9.