MarketingThe state sets an arrivals target of five million for 2019.

Sarawak unveils new multicoloured tourism logo

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Left to right: Tourism Malaysia International Promotion Division (Asia/Africa) senior director Datuk Musa Yusuf; Sarawak Assistant Minister of Tourism, Arts & Culture Datuk Lee Kim Shin; Sarawak Minister of Tourism, Arts, Culture, Youth & Sports Datuk Hj Abdul Karim Rahman Hamzah; Sarawak Tourism Board CEO, Sharzede Datu Salleh Askor; Sarawak Tourism Board Chairman Datuk Haji Abdul Wahab Aziz; Sarawak Tourism Board Deputy Chairman, Hii Chang Kee; Tourism Malaysia Domestic and Events Senior Director, Dato’ Dr Ammar Ghapar at the launch of the logo in Kuala Lumpur.
Left to right: Tourism Malaysia International Promotion Division (Asia/Africa) senior director Datuk Musa Yusuf; Sarawak Assistant Minister of Tourism, Arts & Culture Datuk Lee Kim Shin; Sarawak Minister of Tourism, Arts, Culture, Youth & Sports Datuk Hj Abdul Karim Rahman Hamzah; Sarawak Tourism Board CEO, Sharzede Datu Salleh Askor; Sarawak Tourism Board Chairman Datuk Haji Abdul Wahab Aziz; Sarawak Tourism Board Deputy Chairman, Hii Chang Kee; Tourism Malaysia Domestic and Events Senior Director, Dato’ Dr Ammar Ghapar at the launch of the logo in Kuala Lumpur.
Sarawak-new-logo
Sarawak’s new tourism logo.

Launched in two key markets, in West Malaysia and Singapore, the multicoloured logo was designed to bring across “fun and friendliness” while “representing the warm hospitality of the state”.

Sarawak Tourism Board has unveiled a new tourism logo and tagline ahead of the launch of its Visit Sarawak campaign for 2019, with aims to increase visitor arrivals to five million by the end of next year.

Launched in two key markets, in West Malaysia and Singapore, the multicoloured logo was designed to bring across “fun and friendliness” while “representing the warm hospitality of the state”.

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah unveiled the logo, which includes the tagline “More to Discover”.

The logo also incorporates the hornbill, which represents Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills”.

The tagline underscores Sarawak’s strategy to position the state as a destination for culture, adventure, nature, food, and festivals that “is not found anywhere else in the world”, said Hamzah.

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to five million by the end of 2019.” 

Sarawak Tourism Board’s CEO, Sharzede Salleh Askor, said, “Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, and ASEAN countries.” 

Last year, the state hauled in RM8.59 billion (US$2.07 billion) in tourism revenues and clocked nearly 2.6 million international arrivals. ASEAN countries were a key source of visitors, accounting for 2.38 million visitor arrivals in 2017.

The state is home to some of the world’s oldest rainforests, with mountains and cool highlands, jagged limestone foundations and caves, rivers and beaches.


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