Last year Qatar Airways announced a sponsorship deal with FIFA, which saw the airline become the Official Partner and Official Airline of FIFA until 2022.
Qatar Airways’ has launched its World Cup campaign with a TV commercial featuring a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – a judge on both the UK and US’s X-Factor.
Last year Qatar Airways announced a sponsorship deal with FIFA, soccer’s world governing body, which saw the airline become the Official Partner and Official Airline of FIFA until 2022.
The partnership, one of the biggest sporting sponsorships in the world, gives Qatar Airways extensive marketing and branding rights at the 2018 FIFA World Cup Russia and the 2022 World Cup Qatar, with an expected audience reach of more than two billion people per tournament.
The agreement sees Qatar Airways become the Official Airline Partner of the FIFA Club World Cup, the FIFA Women’s World Cup, the FIFA Under-20 and Under 17 World Cups, the FIFA Beach Soccer World Cup, and the FIFA Interactive World Cup.
The airline’s partnership with FIFA builds on its existing sponsorship strategy with premier sporting clubs around the world.
In March, Qatar Airways signed a five-year partnership agreement with leading German football club, FC Bayern Munich.
Qatar Airways recently revealed a host of upcoming new global destinations, including Luxembourg; Tallinn, Estonia; Valletta, Malta; Cebu and Davao, Philippines; Langkawi, Malaysia; Da Nang, Vietnam; Bodrum and Antalya, Turkey; Mykonos, Greece and Malaga, Spain.