MarketingVisit Finland wants to share a nation’s happiness with others during lockdown

Fancy a fling with a Finn? Here’s your chance

Finland has been ranked the world’s happiest nation for three years running.
Finland has been ranked the world’s happiest nation for three years running. Photo Credit: iStock/Visit Finland

HELSINKI – Visit Finland - the Finnish travel promotion organisation – is making the most of Finland’s United Nations ranking as the world’s happiest nation for three years in a row.

Rent a Finn goes Virtual is a new social media initiative which lets people experience the Finns’ natural way of life and daily routines for feeling happier while staying at home.

The campaign picks up from Visit Finland’s global Rent a Finn campaign in 2019. In addition to the live stream series that will showcase how to Eat with a Finn, or Be Active with a Finn, those seeking a deeper experience can apply for an exclusive one-to-one session with the Virtual Happiness Guides.

“The Rent a Finn campaign of 2019 was a great success, and during these uncertain times, we want to give people the opportunity to learn about the secrets of Finnish happiness regardless of place or time,” says Paavo Virkkunen, executive director, Visit Finland at Business Finland.


Heli Jimenez, senior director, international marketing at Business Finland, added, “Finnish happiness isn’t skin deep and immediately visible – it’s deeply engrained in our being. Sustainable happiness is our superpower, and it means we tend to take life as it comes.”

Selected Virtual Happiness Guides will be available for individual 15 minute meetings via Teams, Hangouts or Skype in the week of 22 June. Book your preferred topic and Virtual Happiness Guide on the campaign site:

Applications are open until 7 June at 23.59 (GTM+3).

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