Tourism Australia's managing director, John O'Sullivan, said Singapore Airlines was an important partner and Changi Airport was a vital aviation hub for international tourists travelling Down Under.
A new three-year strategic marketing deal worth A$11 million (US$7.9m) will see Singapore Airlines and Tourism Australia jointly fund a range of tourism campaigns and promotional activities in eight of Australia's key inbound markets – Singapore, as well as China, Germany, India, Indonesia, Japan, Malaysia and the UK.
Tourism Australia's managing director, John O'Sullivan, said Singapore Airlines was an important partner and Changi Airport was a vital aviation hub for international tourists travelling Down Under.
“The eight markets covered by this agreement represented four million international visitors and A$22 billion (US$15.8bn) in collective spending last year, which is a measure of the importance of our ongoing partnership with Singapore Airlines.
“The strength of their network and the quality of their product are significant assets that we know resonate strongly with the type of high value traveller that we are targeting in both Asia and Europe,” O’Sullivan said.
Singapore Airlines currently operates more than 130 scheduled flights per week to Australia, serving Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney. This represents eight per cent of all Australia's international arrivals.
Together with subsidiary airlines SilkAir and Scoot, the SIA Group has close to 170 weekly flights to Australia.