MarketingNew CEO to lead government funded foundation

All change at Seoul Tourism

By
|
Seoul’s marketing body will ‘respond to the rapidly changing tourism environment’.
Seoul’s marketing body will ‘respond to the rapidly changing tourism environment’. Photo Credit: SeanPavonePhoto/GettyImages

Jae-sung Rhee, former executive vice president of the Korea Tourism Organisation, is the first president and CEO of the Seoul Tourism Organisation. 

Seoul Tourism Organisation has a new structure and a new president and CEO to lead the team.

Jae-sung Rhee, former executive vice president of the Korea Tourism Organisation, is the first president and CEO of the Seoul Tourism Organisation. 

The group officially relaunched under a different legal status on May 1, when it was restructured from a public-private partnership and government-invested corporation into a fully government-funded foundation. 

Now funded by the Seoul Metropolitan Government, the STO has been re-established to proactively respond to the rapidly changing tourism environment “and promote Seoul tourism in a way that achieves the public interest and reflects professionalism and responsibility”.

Jae-sung Rhee graduated from the Department of Spanish at Hankuk University of Foreign Studies and went on to receive his doctorate from Kyung Hee University's Graduate School of Tourism. 

He worked at the Korea Tourism Organisation for 33 years from 1985 to 2017 and held the position of director in every department within the organisation.

MagazinesPreviousNext



JDS Travel News JDS Viewpoints JDS Africa/MI