LuxuryITB Asia: Australia-based luxury travel deals platform to launch flight booking for Singapore market

It’s wheels up for Luxury Escapes in Singapore

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Luxury Escapes’ CEO Cameron Holland and head of Asia Graham Hills at ITB Asia 2019.
Luxury Escapes’ CEO Cameron Holland and head of Asia Graham Hills at ITB Asia 2019. Photo Credit: Naomi Neoh

The move enables the company to service travellers along the entire trip from end-to-end with flights, ground transfers, accommodations and in-destination tours and experiences, which the company hopes will “help drive up existing business and unlock new destinations”.

SINGAPORE – Australia-based luxury travel platform Luxury Escapes is expanding its flight booking function to Singapore next week, following its debut in Australia and New Zealand in September.

The new flights capability is a significant step forward for the company, as it seeks to branch out from accommodation to ground tours, cruises, as well as in-destination experiences, which it rolled out in August.

The move enables the company to service travellers along the entire trip from end-to-end with flights, ground transfers, accommodations and in-destination tours and experiences, which the company hopes will “help drive up existing business and unlock new destinations”.

Luxury Escapes’ CEO Cameron Holland told Travel Weekly Asia that the company had partnered with Amadeus to create an integrated flight booking capability. It is currently integrated with every major full-service airline for all classes of travel.

The intent is to bring across as much flight information as deep into the booking flow as possible without the delays on metasearch engines and online travel platforms.

The flight capability will enable travellers to look at flight prices up to a full year ahead and find the best prices in the week and down to the day, explained Graham Hills, head of Asia of Luxury Escapes.

Mr Holland, who brings with him experience from the airline industry, said that the company is currently working directly with low-cost carrier (LCC) Jetstar, but plans to work with other Asia-based LCCs and integrate in the next three to six months.

It will be launching its flight booking capability to key regional source markets, such as India next year and in Hong Kong “soon”.

“We’re looking at the US and UK after that, and then to roll out for the rest of Asia and South-east Asia,” he added.

In the months ahead, the company will be rolling out more localised destination and tour offerings for the Singapore and other Asian markets.

“A great example of this is expanding the content available for destinations like South Korea, Japan, China and even emerging destinations like Myanmar, which are less popular with Australians but favoured by the Singapore market.”

It is also looking to offer full foreign language content in multiple markets,  starting with Mandarin.

One area where the company is seeing tremendous growth is tours, which has grown by more than 60% a year in the last couple of years. The company offers small-group tours of up to 16 people.

Another segment that is helping to lengthen the overall trip duration is cruise.

“Often we’re seeing river cruises being tagged on to other components like tours and accommodation. Over the last three-to -four months, we’ve seen growth across the board in our cruise product. We’ve built relationships with top-end brands like MSC, Regent Seven Seas and Cunard. We’re starting to get a lot of traction with those communities.

“We haven’t done many departures out of Asia just yet, but that is definitely on the roadmap in the next few months,” Mr Holland added.


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