The Singapore Tourism Board (STB) is teaming up with Niantic, the American augmented reality technology company behind Pokémon Go, to encourage local tourism through the popular location-based smartphone game.
Through this tie-up with Niantic, which is part of STB's ongoing SingapoRediscovers campaign to support local businesses, players will be able to meet and capture Pokémon or engage in virtual Raids with other players at up to 300 new PokéStops and Gyms located at tourism establishments and lifestyle offerings across Singapore.
These are located at hotels, attractions, retailers, food and beverage establishments as well as at tour ticketing booths in 10 precincts, including Changi/East Coast, Chinatown, Joo Chiat/ Katong, Kampong Gelam, and Mandai/Kranji.
When players arrive at these PokéStops and Gyms on Pokémon Go, they will see an in-app banner promoting the SingapoRediscovers campaign. Tapping on the banner brings players to the campaign microsite, which displays the ongoing SingapoRediscovers promotions available at
tourism and lifestyle establishments.
STB is also planning to schedule special Raid Battles in some areas. More information about Pokémon GO events and activities will be available on the Singapore Tourism Board Facebook and Instagram accounts in the coming weeks.
Lim Shoo Ling, STB’s brand director, said: “As they pursue their favorite Pokémon across Singapore, we hope players will explore our precincts, discover hidden gems, and support local business – while staying safe and observing the necessary precautions.”
“Our strength is to influence people to walk physically from location to location, and we are hoping to utilise this to encourage people to explore different parts of Singapore in-depth and boost domestic travel needs,” said Gary Chang, APAC business development lead, Niantic.
All participating businesses have been advised to strictly observe safe management measures for public health and safety reasons.