What are NFTs?
A non-fungible token (NFT) can be likened to an original piece of
physical artwork, only that it’s digital. Instead of getting a painting
that can be hung up on the wall, the buyer gets a digital file instead.
Non-fungible means that it cannot be replaced by another identical
item. While you may be able save NFT’s image on your computer, you’re
still not holding onto the original copy because it doesn’t contain a
unique set of data stored in the original NFT.
For example, think about how you can print out a copy of the Mona
Lisa, but of course, it won’t be able to be passed off as the real deal.
Norwegian Cruise Line is breaking into the metaverse with the launch of the cruise industry’s first NFT collection.
Six
NFT art pieces created by Manuel Di Rita, a.k.a. “Peeta”, the Italian
artist who designed the hull art on the Norwegian Prima and the
Norwegian Viva, will be put up for auction on 13 April, 9pm SGT.
Bidding
for the first NFT, designed in the likeness of Norwegian Prima’s hull
art, will start at US$2,500. Not only will the winner of the first
auction get to own a virtual piece of the Norwegian Prima, he/she will
also get to enjoy a complimentary stay onboard Norwegian Prima’s balcony
stateroom on one of its inaugural US voyages from Miami, Florida.
The remaining five NFTs will be auctioned off at prices beginning at
US$250. These pieces feature elements of the 3D designs often depicted
in Peeta’s works which will be on display onboard Norwegian Prima.
All proceeds from the auction are stated to be donated to Teach for
America, which supports a network of leaders looking to expand
opportunities for children in classrooms, schools and the overall
education system in the US.
“We are so excited to partner with Peeta on this first for our brand
and for the industry,” said NCL President and CEO Harry Sommer. “Peeta
is a talented artist who has brought the magic and beauty of the ocean
to our ships, so we are happy to share this with our guests and to
donate the proceeds of this new venture to Teach For America, an
organisation and a cause very near and dear to our hearts.”