Malaysia’s hotel market has stood out in the mid-year travel period, showing strong performance with an 8.28% rise in average daily rates (ADR), reaching US$192.44.
According to new data from hotel commerce platform SiteMinder’s global webinar series “Risk, Resilience & Revenue – Navigating Hotel Demand in 2025,” Malaysia is the only market in Southeast Asia and Taiwan to record growth in ADR for June to August 2025.
Meanwhile, bookings across Southeast Asia and Taiwan have declined by 2.35% year-on-year for the same period, exceeding the global decline of 1.17%. This slowdown is partly linked to a 3.16% drop in bookings from the US market to the region.
Other destinations have seen softer pricing and demand. Thailand’s overall ADR fell by 2.32% to US$193.35, with Bangkok experiencing a sharper decline of 6.79%, dropping from US$113.31 in 2024 to US$105.62 this year.
Despite these challenges, some positive trends persist across the region. The average length of stay is 2.35 days, led by Thailand’s three-day average, which increased 6.13% year-on-year. Booking lead times for mid-year travel made in April averaged nearly 80 days region-wide, with Thailand slightly ahead at 80.76 days.
“While uncertainties in the current travel landscape certainly bring challenges, they also open up real opportunities for the hotels ready to adapt,” said Bradley Haines, SiteMinder’s market vice president for Asia Pacific.