WebBeds, the second largest B2B accommodation provider, chose Hong Kong to launch its new WebBeds Destination Index (WBDI), supporting the travel industry as a whole, and in particular Hong Kong at its time of crisis.
The platform was formed in 2013 and currently features more than 250,000 hotels, 28,500 direct contracts, 60 third party providers and 25 major hotel chains across 10,000 destinations.
This insightful and intuitive new tool will allow the city’s hoteliers and tourism operators to cut through the confusion and gain a clear picture of the situation,
It also offers bookings for transfers, guided excursions and attraction tickets for FIT, groups or MICE travellers. And now their new WBDI is designed to support the industry, especially valuable during uncertain times.
Daryl Lee, CEO Asia Pacific, Sun Kok Sheng, CCO Asia Pacific and other executives presented the new index, which will include key indicators spanning the number of bookings, total transaction value, room nights, average daily rate (ADR) and more.
The index also features year-on-year and week-to-week comparisons as well as future projections, highlighting evolving trends and helping hoteliers to curate strategies.
“At WebBeds, we stand shoulder to shoulder with Hong Kong’s travel industry during this volatile time,” said Lee, to the audience of hoteliers, travel agents and attraction providers.
“It is crucial that we all continue to collaborate with one another. Hong Kong is one of the world’s most vibrant and exciting global cities, and I am confident that it will rebound. In the meantime, WebBeds is here to support all our friends and colleagues and support them in maximising their performance.”
The WBDI will be launched first in Hong Kong, with a pipeline spanning selected destinations in the near future.
“This insightful and intuitive new tool will allow the city’s hoteliers and tourism operators to cut through the confusion and gain a clear picture of the situation,” added Mr Sun. “Only by understanding our current position can we forge a path to a brighter future. We look forward to introducing this valuable product to all our partners across Asia Pacific in the future.”
The WebBeds team is also hoping to collaborate with HKTB to launch specific ways to assist in the recovery of Hong Kong.