From a more streamlined booking process and the ability to book multiple cabins in one search journey, to fast filtering that helps agents find the ideal cruise based customer preferences and profiles, Traveltek said CruiseNX “is designed to transform the way the industry sells cruise”.
Travel technology specialist Traveltek Group is making further enhancements to its cruise technology, working closely with the trade “to tailor its offering according to their individual requirements”.
This will include refining its next-generation cruise booking platform CruiseNX, launched in 2017, which introduced several new-to-market User Experience (UX) enhancements, as well as looking at the specific industry needs of each region where Traveltek is now based following its 2017 global expansion drive.
“With CLIA projecting 27.2 million cruise passengers this year, sourced from established markets such as the US and UK, but increasingly, new ones including Asia and the Middle East, Traveltek is calling 2018 the ‘Year of the Cruise’ and making product and business development in this sector a key priority,” said Peter Whittle, global sales director, Traveltek Group Ltd.
North America and Europe remain the largest cruise source markets accounting for 50% and 27% of all passengers respectively, CLIA figures reveal.
However, the ‘Rest of the World’, which contributes the remaining 23%, shows the strongest growth potential given it accounts for nearly 85% of the world’s population. At the same time its market share leapt 332% in a decade, from 8.5% in 2006 to 23% in 2016.
‘The Rest of the World’ includes Asia and the Middle East – regions where Traveltek established offices in 2017, in Hong Kong, Singapore and Dubai respectively – based on this escalating growth trend.
“These are markets where demand is surging above the global average and where Traveltek has introduced new technology to help the trade sell cruise more effectively,” explained Whittle.
From a more streamlined booking process and the ability to book multiple cabins in one search journey, to fast filtering that helps agents find the ideal cruise based on customer preferences and profiles, Traveltek said CruiseNX “is designed to transform the way the industry sells cruise”.
Traveltek also offers content of 190-plus cruise lines, multi-currency and multi-language capabilities, plus dynamic packaging tools that help bookers create bespoke packages that include every component of a pre- and post-cruise itinerary.
As part of the global cruise boom, CLIA is predicting several trends, including an increase in the number of millennials booking river cruises, more ‘skip-gen’ cruising (grandparents travelling with their grandchildren), plus an uptick in demand for cruises to chilly climes, as well as wellness- and fitness-focused itineraries.