SINGAPORE – Sabre Corporation’s APAC-wide study that compiles insight from more than 500 leisure travel consultants in 24 countries has identified five key trends.
Forever Young
Travel agents are more relevant than ever before, acting as strategic allies for travellers on a quest to book the best fare and holiday.
Travel professionals reveal that those aged between 35-50 make up close to 60% of their customer-base, proving that despite the rise of online platforms meant to facilitate personal bookings, there’s nothing quite like having a professional to help enhance the booking experience.
Silver is Golden
The Asian population is quickly ageing. Four in 10 agents confirm that travel for groups of retired people is on the rise, with packaged tours listed as the main reason why people over 50 reach out to travel agents. Wellness or religious activities often being the main reason for their bookings.
Green Giant
Sabre’s Traveller Trend Survey found that over 60% of travel consultants identified a growing concern for the environment among travellers. Sadly, the survey also reveals that only 2% of leisure travellers across Asia Pacific ask to purchase carbon credits.
The Gender Gap
With solo travel growing year on year, the survey discloses that in Asia, men account for 10% more of the solo travel bookings than women. When it comes to bookings, women tend to prefer travelling in groups. However, when it’s time for a couples’ getaway, the survey reveals that both parties do their part, with nearly 40% of both men and women reaching out to their travel consultant to assist with the booking.
Me. Myself and I
As consumers across the board expect customisation to be part of their retail experience, 60% of respondents indicate that personalisation is the main reason why they are called-upon to book travel.
Todd Arthur, vice president, Sabre Travel Network Asia Pacific said, “In a market as dynamic as Asia Pacific it is essential that travel consultants leverage intelligent retailing practices and tools to ensure they maintain their competitive edge, and fulfil their business objectives.”